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It would be unfair to attribute the resurgence of Lacoste to Andy Roddick, Pharrell and Kanye West, but it would also be unwise to ignore it. Getting off the ground in 1933, the company was most famous for their tennis wear polo shirts featuring the small green alligator. They were popular sure, but then in the early 2000s they were trendy again due to a period of fashion that was heavily influenced by hip hop.
Lacoste is not just polos though. They’ve also enjoyed acclaim for their preppy clothing, shoes, watches, sunglasses and of course their fragrances which they offer through Coty.
With a history rooted in sports, it is no surprise that the Eau de Lacoste colognes and perfumes are sporty in nature. Playful, spirited and crisp; the Lacoste fragrances smell like a white cotton shirt on a summer’s day. Genius.
For the evening, Eau de Lacoste Sensuelleand Eau de Lacoste Femme kick things up a notch by channelling and celebrating modern feminine beauty.
The men haven’t been forgotten, after the first Lacoste for Men in 1984, constant releases have seen Lacoste add the Booster, Eau de Sport, Land Red and Challenge colognes to the team.