Where to Buy Cheap Perfume UK: Price Comparison Across 7 Major Retailers

Why Perfume Prices Vary Across UK Retailers

The same 200ml bottle of Terre d'Hermès Pure Parfum costs £110.95 at Perfume Price but £200.00 at The Perfume Shop, an £89.05 difference for an identical product.

These price variations exist because retailers have different business models and operating costs.

Online vs High Street Pricing

Online retailers like Perfume Price, AllBeauty, and Notino offer lower prices because they don't have physical store costs.

High street retailers like Boots and The Perfume Shop charge more but provide in-store testing and immediate availability.

Who Offers the Lowest Prices?

Based on our November 2025 analysis of 10 popular fragrances across the Winter 2025 shopping season:

Perfume Price: Lowest prices on all 10 out of 10 fragrances with average savings of 42% below RRP and 20% vs nearest competitor (based on fragrances featured in this blog). Wins on Hugo Boss Bottled (£68.95 vs £123 RRP), Jean Paul Gaultier Le Male (£85.95 vs £129 RRP), and Terre d'Hermès (£110.95 vs £200 RRP).

Key finding: Designer fragrances show consistent discounts of 35-50% below RRP when shopping at discount retailers versus high street stores.

UK Perfume Retailers Compared

Perfume Price

Specialises in: Competitive pricing on mid range and designer fragrances

Free delivery: Orders over £25

Return policy: 90-day free returns, including opened products

Best for: Budget-conscious shoppers seeking designer fragrances at lowest prices

Average discount: 42% below RRP based on fragrances featured in this blog

Strengths: Consistently lowest prices, broad availability, fast dispatch, authenticity guarantee

AllBeauty

Specialises in: Wide beauty selection including perfumes

Free delivery: Orders over £25

Return policy: 14 days on unopened items

Best for: Shoppers buying multiple beauty products

Strengths: Good pricing on celebrity fragrances, frequent promotional codes

The Perfume Shop

Specialises in: High street fragrance retail with 200+ UK stores

Free delivery: Orders over £40 (free click-and-collect available)

Return policy: 30 days, including opened products

Best for: First-time buyers wanting to test fragrances in-store

Pricing: Typically at or near RRP

Example: Hugo Boss Bottled at £123.00 (matching RRP)

Strengths: Extensive store network, expert staff, generous returns policy

Notino

Specialises in: European luxury and niche fragrances

Free delivery: On selected products and for loyalty members

Return policy: 90 days unopened

Best for: Luxury fragrance enthusiasts, bargain hunters comfortable with damaged packaging

Strengths: Sometimes lowest on luxury brands, extensive niche selection, damaged packaging deals

Fragrance Direct

Specialises in: Discount fragrances with 25+ years UK trading

Free delivery: Orders over £25

Return policy: 14 days on unopened items

Best for: Regular buyers seeking consistent discounts

Strengths: Reliable discount pricing, multi-buy offers

Boots

Specialises in: Trusted high street pharmacy and beauty

Free delivery: Orders over £25

Return policy: 30 days with receipt, unopened

Best for: Advantage Card holders, shoppers seeking occasional stellar deals

Strengths: Advantage Card points (4% effective discount), occasional promotional prices

LookFantastic

Specialises in: Premium online beauty destination

Free delivery: Orders over £25

Return policy: 90 days unopened

Best for: Premium and niche fragrance seekers

Strengths: Competitive on select premium products, good niche selection

Detailed Competitor Comparisons

AllBeauty vs Perfume Price

Is AllBeauty cheaper than Perfume Price?

AllBeauty often runs perfume discounts, but pricing varies depending on promotions. Perfume Price specialises only in fragrance, which allows for consistently lower everyday prices and stronger savings on designer bottles.

How fast is AllBeauty delivery vs Perfume Price?

AllBeauty offers standard and express delivery, though peak times can slow dispatch. Perfume Price provides fast shipping, with free delivery over £25, making it a more reliable option for UK buyers.

What is AllBeauty's returns policy compared to Perfume Price?

AllBeauty accepts unopened returns only, which can limit flexibility. Perfume Price offers a 90-day returns policy, even on opened items, giving customers greater confidence when trying new scents.

Is AllBeauty a trusted place to buy perfume?

AllBeauty is well-known as a beauty retailer with good customer feedback. Perfume Price, however, has built its reputation as a fragrance specialist, trusted by thousands across the UK for authentic perfumes at discounted prices.

The Perfume Shop vs Perfume Price

Is The Perfume Shop cheaper than Perfume Price?

The Perfume Shop generally sells fragrances closer to retail price, with occasional seasonal offers. Perfume Price consistently undercuts those prices by 30–50%, delivering everyday savings.

Does The Perfume Shop offer better delivery than Perfume Price?

The Perfume Shop provides standard and next-day delivery options, which are useful for urgent gifts. Perfume Price also offers quick dispatch, with free delivery over £25, making it the more affordable choice for regular shoppers.

What is The Perfume Shop's returns policy compared to Perfume Price?

The Perfume Shop accepts returns on unused products within a limited time frame. Perfume Price offers 90-day returns and accepts opened fragrances, which adds extra reassurance.

Is The Perfume Shop more trusted than Perfume Price?

The Perfume Shop is a well-established high street chain. Perfume Price has grown into one of the UK's largest online fragrance specialists, combining authenticity with stronger value for money.

Boots vs Perfume Price

Is Boots cheaper than Perfume Price?

Boots perfume prices are usually close to RRP, with occasional seasonal discounts. Perfume Price offers everyday savings of 30–50% across the same designer bottles.

Does Boots offer better delivery than Perfume Price?

Boots provides standard and click-and-collect options. Perfume Price ships directly with free delivery over £25, making it more convenient for perfume-only shoppers.

What is Boots' returns policy compared to Perfume Price?

Boots allows returns to a store or by post within 35 days of receipt, but doesn't accept returns on opened items or provide the same flexibility as Perfume Price's 90-day policy.

Is Boots more trusted than Perfume Price?

Boots is a trusted household retailer across many categories. Perfume Price, however, specialises in fragrance, building its authority as a go-to site for authentic designer scents at the lowest prices.

Quick Comparisons: Notino, Fragrance Direct, LookFantastic

While these retailers offer competitive pricing in specific categories, Perfume Price consistently delivers better value for UK fragrance shoppers:

Notino

Notino excels at European luxury brands and occasionally offers damaged-box deals at compelling prices. However, shipping from European warehouses leads to longer delivery times, and their stricter return conditions (often with higher return shipping costs) make them better suited for niche fragrance hunting rather than everyday purchases. Perfume Price's UK-based operations ensure faster delivery and hassle-free returns, even on opened bottles.

Fragrance Direct

Fragrance Direct has built a solid reputation over 25+ years with reliable 30-40% discounts and helpful multi-buy offers. Their consistent pricing makes them a dependable choice for regular buyers. However, their returns policy only accepts unopened items, limiting your confidence when trying new scents. Perfume Price matches or beats their discount levels whilst offering 90-day returns on opened fragrances, giving you both value and peace of mind.

LookFantastic

LookFantastic shines as a premium beauty destination with excellent delivery speeds and a strong rewards programme. Their fragrance selection includes premium and niche brands, making them attractive for beauty enthusiasts buying across categories. However, perfume pricing typically sits closer to RRP. Perfume Price's fragrance-only focus allows for sharper everyday discounts whilst maintaining the same authenticity and fast UK dispatch.

All three retailers have their strengths, but none match Perfume Price's combination of lowest everyday pricing, UK-based operations, and industry-leading 90-day opened returns policy. For dedicated fragrance shoppers seeking the best value, Perfume Price remains the clear choice.

Complete Price Comparison: November 2025

Compare current prices across all major UK perfume retailers. Green highlights show the lowest verified price for each fragrance.

Price Notes:
^* Limited time retailer offer - price subject to change when promotion ends
^** Notino conditional discount - requires minimum spend in specific category to access this price. When applying their promotional code and meeting the minimum spend conditions, Notino prices shown in the table will drop significantly. However, these conditional prices require additional purchases and are not the base price for the individual product
Gray cells (—) indicate the product is not currently stocked by that retailer

All prices include VAT. Delivery costs not included. Prices verified: 1 November 2025

Why Choose Perfume Price Over Competitors?

Choose Perfume Price when you want:

• Lowest everyday prices: Consistently beats competitors on popular designer fragrances
• Generous returns policy: 90-day returns on opened products, one of the most flexible in the UK perfume retail industry
• Fast dispatch: Orders typically dispatched within 24 hours
• Authenticity guarantee: All products verified authentic with proper batch codes and sealed packaging
• No membership fees: Discount pricing available to all customers without paid memberships

Choose AllBeauty when:

• Bundling perfume with other beauty products
• Using promotional discount codes for multi-product orders
• Shopping for celebrity fragrances

Choose Boots when:

• Catching their weekly promotional offers
• Testing fragrances in-store before buying
• Using Advantage Card points for healthcare purchases
• Needing same-day collection via click-and-collect

Choose Notino when:

• Seeking luxury or niche fragrances
• Comfortable with damaged outer packaging for personal use
• Purchasing hard-to-find European brands

Choose The Perfume Shop when:

• First-time fragrance buyers wanting in-store consultation
• Accessing their 200+ UK store network
• Taking advantage of their 30-day opened product return policy

Choose LookFantastic when:

• Buying premium or niche fragrances
• Using loyalty points from their rewards programme
• Shopping from their extensive beauty range

Choose Fragrance Direct when:

• Taking advantage of multi-buy offers
• Regular buyer seeking consistent 30-40% discounts
• Specific brands within their limited but discounted range

Best UK Perfume Retailers by Category

Best Overall Value for Perfume in the UK

Winner: Perfume Price

Lowest prices on 100% of tested fragrances featured in this blog with average savings of 42% below RRP. Combines competitive pricing with 90-day returns on opened products.

Best for Luxury and Niche Fragrances

Winner: Notino

Extensive European luxury brand selection with occasional damaged packaging deals offering 15-25% additional savings. Good for fragrance enthusiasts seeking premium and hard-to-find brands.

Best for In-Store Shopping Experience

Winner: The Perfume Shop

200+ UK stores with expert staff, in-store fragrance testing, and 30-day returns on opened products. Ideal for first-time buyers or gift shoppers wanting personal consultation.

Best Returns Policy

Winner: Perfume Price

90-day returns on opened products, the longest and most flexible in the UK discount perfume retail sector. Most competitors offer 14-30 days unopened only.

Best for Promotional Offers

Winner: Boots

Weekly promotional rotation with occasional competitive deals. Advantage Card provides 4% back on all purchases.

Best for Beauty Product Bundles

Winner: AllBeauty

Strong when combining perfume with skincare and cosmetics. Frequent promotional codes offset individual perfume pricing when buying multiple beauty categories.

Best for Reliable Discount Pricing

Winner: Perfume Price

Lowest everyday prices on designer fragrances across the UK market.

Best for Fast Delivery

Winner: LookFantastic

Customers report next-day delivery even with standard shipping. Premium online beauty destination with 90-day returns on unopened items.

Customer Reviews: What UK Perfume Shoppers Say

Perfume Price Customer Feedback

Trustpilot Rating: 4.8/5 stars (24,000 reviews)

Customers overwhelmingly praise Perfume Price for exceptional value and service. Reviewers consistently describe the company's pricing as the best available, even compared to duty-free options.

Common positive themes:

• Best value pricing on designer perfumes with significant savings
• Fast and efficient delivery service with excellent packaging
• Easy-to-use website with smooth ordering process
• Helpful and prompt customer service
• Authentic, genuine products consistently confirmed

Customer satisfaction: The overwhelmingly positive reviews highlight consistent service quality, competitive pricing, and product authenticity as key strengths.

AllBeauty Customer Feedback

Trustpilot Rating: 4.7/5 stars (445,000 reviews)

AllBeauty customers consistently praise competitive prices and significant savings compared to other retailers. The straightforward ordering process and easy-to-navigate website receive frequent positive mentions.

Common positive themes:

• Competitive prices with significant savings
• Wide selection of products
• Efficient service with fast, well-packaged delivery
• Excellent customer service with easy communication
• Product authenticity consistently confirmed
• Free delivery option

Customer loyalty: Many reviewers report being loyal customers for years, expressing high levels of satisfaction and trust.

The Perfume Shop Customer Feedback

Trustpilot Rating: 4.7/5 stars (150,000 reviews)

Customers consistently highlight exceptional service quality, with staff praised for their friendliness, knowledge, and attentiveness. The personalised shopping experience stands out.

Common positive themes:

• Exceptional staff service with tailored recommendations
• Staff take time to understand preferences
• Efficient and pleasant shopping experience
• Good value with available discounts
• Prompt delivery with careful packaging
• Wide selection of quality fragrances

Consideration: Pricing typically at or near RRP, making The Perfume Shop ideal for in-store consultation before purchasing at discount retailers like Perfume Price.

Notino Customer Feedback

Trustpilot Rating: 3.9/5 stars (8,000 reviews)

Notino receives praise for quality products and competitive pricing, often lower than other sites. The extensive product range across fragrances, body care, hair care, and cosmetics attracts customers.

Common positive themes:

• Amazing service and quality products
• Good deals with competitive prices
• Extensive range across beauty categories
• Fast shipping and quick delivery
• Responsive and helpful customer service
• Products always well packaged

Mixed feedback: Some customers report issues with damaged packaging or missing items. However, customer service efficiently resolves these issues. Notable concern: Notino hasn't replied to negative reviews to address customer concerns or complaints.

Fragrance Direct Customer Feedback

Trustpilot Rating: 4.7/5 stars (40,000 reviews)

Fragrance Direct customers praise the user-friendly website, informative product descriptions, and excellent service. The 25+ year trading history provides confidence.

Common positive themes:

• Competitive prices with prompt delivery
• Careful packaging ensuring items arrive undamaged
• User-friendly website with informative descriptions
• Wide variety suitable for personal use and gifts
• Quality and longevity of products exceed expectations
• Straightforward ordering with good communication

Customer satisfaction: Many customers express pleasant surprise at product quality and longevity, especially considering the discounted prices.

Boots Customer Feedback

Trustpilot Rating: 4.3/5 stars (98,000 reviews)

Boots customers appreciate the wide product selection at competitive prices with frequent special offers. Both in-store and online experiences receive positive feedback.

Common positive themes:

• Wide selection with frequent special offers
• Convenient online shopping with easy navigation
• Reliable and fast delivery service
• Helpful and friendly staff (in-store and online)
• Quality products
• Timely order status updates

Mixed feedback: Some customers mention occasional issues with Advantage Points for online purchases or missing items, though overall sentiment remains highly positive.

LookFantastic Customer Feedback

Trustpilot Rating: 4.6/5 stars (369,000 reviews)

LookFantastic receives excellent ratings for super-fast delivery and premium product selection. The rewards programme and trend-focused approach attract loyal customers.

Common positive themes:

• Super-fast delivery (next day even with standard shipping)
• Wide selection with competitive prices and exclusive offers
• Easy-to-navigate website and app
• Reward points system
• Current trends with diverse brands in one place
• Secure packaging and reliable order accuracy
• Helpful and professional customer service

Customer satisfaction: When issues arise, customers praise the quick response and efficient problem resolution from the customer service team.

Key Takeaway from Customer Reviews

Perfume Price's 4.8/5 rating is the highest among all UK perfume retailers tested, demonstrating strong customer satisfaction across pricing, delivery, and authenticity. Customers consistently describe Perfume Price as offering the best value available, with many comparing favourably against duty-free options.

The Perfume Shop (4.7/5) and AllBeauty (4.7/5) trail closely behind, though The Perfume Shop focuses on service and in-store experience at RRP pricing, while AllBeauty excels in broader beauty product bundles. Fragrance Direct also achieves 4.7/5, whilst Notino's lower 3.9/5 rating reflects occasional customer service and packaging concerns.

For price-focused shoppers: Perfume Price combines the highest customer rating with the lowest everyday pricing. For in-store testing and personalised service: The Perfume Shop and Boots deliver personalised shopping experiences despite higher pricing.

Perfume Price Authenticity & Safety

Is Perfume Price legit?

Yes. Perfume Price only sells authentic fragrances sourced from licensed distributors. Verified batch codes, sealed packaging, and industry-leading return policies confirm authenticity and reliability. Customers can purchase confidently knowing every bottle is genuine.

How does Perfume Price ensure authenticity?

All stock is sourced from licensed suppliers and undergoes rigorous verification, including batch code checks and packaging inspections. This ensures every bottle is authentic, gift-ready, and safe to use.

Why are Perfume Price discounts possible?

Perfume Price keeps costs low through an online-only business model, eliminating expensive high street overheads. Direct supplier relationships allow bulk purchasing at volume discounts, while reduced marketing spend ensures consistently lower prices without compromising authenticity.

What are the red flags for fake perfumes?

Be cautious of prices more than 70% below RRP, no visible company registration or contact details, poor website quality, unusual payment methods, or retailers with no return policy. Perfume Price avoids all these pitfalls, offering transparency, authenticity guarantees, and a trusted 90-day returns policy, even on opened items.

Best Times to Buy Perfume in the UK

January Sales (Best Value)

Late January to mid-February offers the deepest discounts with savings of 20-35% off already-discounted prices.

During January 2025 sales, Perfume Price offered an additional 15% off selected fragrances, bringing total savings to 50%+ below RRP.

Looking ahead to late 2025 and early 2026, we expect similar patterns with the deepest discounts appearing in the post-Christmas period as retailers clear Winter 2025 stock.

Black Friday (Strong Deals)

Late November delivers competitive deals, though stock can be limited on popular fragrances.

Early shoppers on Black Friday morning find the best selection before popular items sell out.

Year-Round Pricing

March through August: Prices stabilise at 30-40% off RRP for discount retailers.

September through December: Prices typically remain consistent at discount retailers, though high street stores may increase towards RRP as Christmas approaches. For Winter 2025 shopping, the price gap between online discount retailers and high street stores has reached its widest point in recent years.

2025 Price Trends

Throughout 2025, perfume prices across the UK increased 8-12% compared to 2024, with the gap between discount and high street retailers widening into Q4 2025:

• Designer brands: £5-£10 price rises per bottle (RRP increases)
• Luxury houses: £10-£20 increases (particularly Hermès and Tom Ford)

Despite manufacturer RRP increases, discount retailers maintained competitive pricing. The gap between discount retailers and high street pricing has widened, making price comparison more valuable than ever.

Example: Hugo Boss Bottled RRP increased from £115 to £123 in 2025, yet Perfume Price maintained pricing at £64.95 (47% discount vs new RRP).

How We Compare Prices

Data collection

We manually check prices on each retailer's website on the 1st of every month, visiting actual product pages and recording prices including VAT.

For November 2025, we verified all 10 fragrances across 7 retailers, totalling 70 individual price checks.

Verification

Each price undergoes second-team verification within 24 hours. Unusual prices are cross-referenced directly with retailers.

We identified special pricing situations in November 2025: Several retailers running limited-time promotional offers, and Notino offering conditional discounts requiring minimum category spend.

Last updated: 1 November 2025
Next update: 1 December 2025

Price Accuracy Disclaimer

Fragrance prices change frequently due to promotions, stock levels, and pricing strategies.

Whilst we update monthly with weekly spot-checks, prices may change between verification and your purchase.

Always verify current pricing on the retailer's website before completing purchase.

Understanding Perfume Concentrations & Price Comparison

What are the differences between EDT, EDP, and Parfum?

Eau de Toilette (EDT) contains 5–15% perfume oils, lasts 3–5 hours, and is typically cheaper. Eau de Parfum (EDP) contains 15–20% perfume oils, lasts 6–8 hours, and is standard for modern fragrances. Parfum/Extrait contains 20–30% perfume oils, lasts 8–12+ hours, and is more expensive but provides a more intense and long-lasting scent.

Why does concentration matter for price comparisons?

Comparisons only work when matching like-for-like concentrations. Perfume Price consistently offers the best value across EDT, EDP, and Parfum versions of designer fragrances.

Frequently Asked Questions About UK Perfume Shopping

Which UK perfume retailer is cheapest?

Based on our November 2025 comparison, Perfume Price delivers the lowest everyday prices on all 10 out of 10 popular designer fragrances, typically 30–50% below RRP. Perfume Price provides consistent value every day with a 100% win rate on fragrances featured in this blog.

Are discounted perfumes authentic?

Yes. Perfume Price only sells authentic fragrances sourced from licensed suppliers. All products are verified with genuine batch codes, sealed packaging, and authenticity guarantees. Discounts reflect lower overheads and bulk buying, not counterfeit stock.

How often do perfume prices change?

Perfume prices are updated monthly, with weekly spot-checks to ensure accuracy. Perfume Price maintains consistent pricing year-round, with quarterly promotional adjustments and special sales during events like January sales and Black Friday.

When is the best time to buy perfume in the UK?

Late January to mid-February offers the deepest discounts post-Christmas, up to 50% off some fragrances. Black Friday (Late November 2025) provides competitive deals on popular bottles, though stock can be limited. Year-round throughout 2025, Perfume Price offers 30–40% off RRP consistently. High street retailers often increase prices in December ahead of Christmas, making discount retailers even more competitive.

Do comparison prices include delivery?

No. All prices listed exclude shipping. Perfume Price offers free delivery on orders over £25, ensuring most individual purchases qualify for free shipping.

Can I return perfume if I don't like the scent?

Perfume Price provides a 90-day returns policy for both opened and unopened items, one of the most generous in the UK perfume retail industry. Most competitors restrict returns to unopened items only, making Perfume Price a safer choice when testing new fragrances.

How do I know if a deal is genuine?

Genuine deals come from established retailers with verifiable credentials. Perfume Price guarantees authenticity, clear return policies, secure payment processing, and transparent company registration. Typical legitimate discounts range from 30–50% below RRP.

Summary

In summary, Perfume Price stands out as the top choice for UK shoppers seeking genuine perfume at unbeatable prices. Offering the lowest prices on the majority of popular fragrances, fast delivery, and a generous 90-day returns policy, including opened products, Perfume Price combines value with trust and convenience.

While other retailers offer unique strengths such as in-store experiences or luxury niche selections, Perfume Price consistently delivers great products at a great price with excellent customer service.

Whether you are buying a present or treating yourself, shopping with Perfume Price ensures you get authentic fragrances with confidence and minimal hassle.

Take advantage of seasonal sales and Perfume Price's year-round low pricing to maximise your savings on authentic designer fragrances.