The years from 2010 to 2017 were busy for Beyonce. She recorded and released two critically acclaimed albums. She had her first child, then her second and third. And also launched approximately 16 fragrances.
Having experienced the world of perfume during in her collaborations with Tommy Hilfiger on his perfume True Star in 2004 and Giorgio Armani's with the release of Diamonds, Beyonce took control. She teamed up with Coty to offer Heat, a daring, empowering scent put together to make a women feel sexy.
The Heat range would expand exponentially. Heat Kissed, Heat Rush, Heat Seduction, Heat Ultimate Elixir, Midnight Heat, Heat Wild Orchid, Shimmering Heat became part of the world's best-selling celebrity fragrance line of all time, with more than $400 million collected.
In between the Heatwave (see what we did there), Beyonce also released the Pulse, Pulse NYC, Rise and Rise Sheerperfumes for women. Interestingly, she’s hasn’t made a cologne for her husband Jay-Z and the other men out there.