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Brand information

Chopard Perfumes

Founded in 1860, Chopard is a Swiss watchmaker and jewellery house that focussed on precision timepieces. The company remained family-run until 1963 when a buyer was sought to continue the family’s legacy of fine timepiece production. Karl Scheufele, from Germany, purchased the company in 1963 and pushed Chopard through a period of exponential growth, expanding into fine jewellery.

Chopard partnered with L’Oreal in 1992 to release a series of fragrances. Casmir was the first release and achieved great success. Heaven was released in 1994, the company’s first men’s fragrance. Chopard continues to release fragrances, even pairing fragrance releases with a watch or jewellery collection. The Happy Spirit fragrances have corresponding timepiece collections.

2018 saw the release of the Gardens of Paradise fragrances: Jasmin Moghol, Miel d’Arabie, Orange Maureque, and Rose Seljuke.