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Brand information

David Beckham Perfumes

Unlike the ever-changing haircuts of the superstar from which the brand gets its name, the David Beckham fragrance range is incredibly consistent, and fashionable. 

The trendiness is likely to come from Victoria Beckham, David’s wife and former Spice Girl, who has since gone on to launch her own fashion line and add her expertise to the David Beckham colognes and perfumes. 

The first Beckham perfume, Instinct, was released in 2005. It heralded a new era of male grooming and gave Beckham the mantle of the world’s first metrosexual. He continued to wear the title proudly and together with business partner Simon Fuller (of Pop Idol and American Idol fame) exploited the opportunity with fashion collaborations and other big brand endorsements. 

Instinct was made by Coty, Inc. who continued their association with Beckham in future releases including David Beckham Respect, Classic Cologne, Essence, Classic Blue, Beyond Forever and female perfumes including Intimately Beckham, Signature and the Signature Story edition. 

The David Beckman men’s fragrances are built around rosewood - Beckham’s favourite scent – and pink grapefruit in pepper. Beckham himself describes his aroma as ‘leathery, woody’. 

The long-lasting marriage of Posh and Becks is clearly a recipe for provocative, romantic and modern fragrances. They’ve proven an enduring match and the success of their fragrance offering is equally enduring.