Music good girl, gone bad, Rihanna was discovered after sending demo tapes to Jay-Z and signing for his Def Jam record label. After charting strongly with albums, Music of the Sun and A Girl Like Me, Rihanna reached superstar status and also started to take an interest in fashion and collaborate with some high-profile brands such as Armani, River Island and MAC make-up.
Still under the tutelage of Jay-Z, Rihanna started to expand her empire by offering fragrances with Parlus. She started with the high-heel shaped Reb’l Fleur perfume in 2011. Reb’l Fleur is a fruity blend, mixing coconut water and hibiscus to replicate the warm summer glow feeling.
Rihanna persisted with the Rebel naming conventions for her fragrances. Her second perfume, released in 2012, was given the name Rebelle and carried on the summer island feel with notes of amber and cocoa. Her follow-up in 2013 was Nude, a more delicate guava, pear and vanilla creamy number.
As her own identity changed and she moved away from the wholesome young star to become a confident extrovert, Rihanna’s fragrances did too. 2013’s Rogue was deliberately more sophisticated and, in Rihanna’s words, ‘grown-up’.
More recently, Rihanna made RiRi, a feminine perfume that impressed women’s fragrance bloggers and discerning perfume consumers no end. RiRi also developed into RiRi Crush. Rogue Man is the only Rihanna cologne for men.