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Brand information

Tous Perfumes

In every single Tous product you’ll find their iconic teddy bear. Designed by Rosa Oriol, the wife of Salvador Tous (second generation Tous jewellery house owner), the bear design was inspired by her travels and witnessing other traveller good luck trinkets. 

In fragrance, the bear can be seen in the shape of the bottle, as a bow wrapping the bottle or on the print or packaging. It’s a lovely touch to help Tous’s brand advocacy and your familiarity with the brand. 

Tous was formed in 1920 (that number makes an appearance in the title of their best-selling men’s perfume, 1920 Origin) in Spain. As a family run business it was important for all members of the family to help transition the business from watch repair shop to jewellery business. And the family nature of the business has continued. Nowadays, Salvador and Rosa’s four daughters all work for the business, helping it remain relevant in a competitive market.  

Tous added fragrances in 2002; partnering with Perfumes y Disenos to make Tous Eau de Toilette for Women (the bear featured in this fragrance as the cap). Before releasing other popular perfumes including Bonjour Senorita, H20, Love Moments, Oh! The Origin, Rosa, Tous Baby and of course, 1920 The Origin for Men.